Executive presence is not about making a good first impression. It's all about making consistent, enduring impressions. It has to do with how other people see you—as powerful, persuasive, direct, committed, or wishy-washy, doubtful, weak, or unsure. When you communicate effectively, succinctly, and honestly, you are perceived as someone who commands a room and commands attention. Additionally, it implies that you are not scared to express your beliefs, even if they are at odds with those of others. Your capacity to affect or sway others is independent of your position. Your unique authoritative manner cultivates fidelity and respect.
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